According to Kunal Bahl, fashion is a very important category for Snapdeal. Over the last two years, the company has seen a 100x increase in its fashion business.
In the online marketplace Snapdeal.com is playing catch-up with online fashion leaders such as Myntra and Jabong. The company plans to expand its fashion category both organically and inorganically. Kunal Bahl, founder and CEO, Snapdeal, spoke to CNBC-TV18 on the importance of fashion as a category.
According to him, fashion is a very important category for Snapdeal. Over the last two years, the company has seen a 100x increase in its fashion business. "Fashion accounts for almost 70 percent of all the orders on Snapdeal already. We have about 60,000 businesses who are selling fashion on Snapdeal right now," said Bahl.
Going forward, fashion will continue to hold a lot of significance largely because as a consumer people are going to buy fashion much more frequently than they buy things like electronics or other high value purchases, he added.
The five-year old company does not rule out the possibility of any exclusive tie-ups or acquisitions of any fashion portal in future. "We are seeing a lot of interest from various brands to come and sell online with us and actually open stores on Snapdeal," concluded Bahl.
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