Will Google be able to avoid Flipkart-style online glitch?

Over 450 merchants offering deals that will leave the shop-a-holic in you drooling - that's the carrot Google is dangling to Indian retailers, as it gets ready to launch its Motorola nexus 6 and chromecast exclusively in India.

Google's 72-hour shopping extravaganza starts at midnight tonight and Google says this will be bigger and better than its first two installments. But the big question is will Google manage to avoid a Flipkart-style online glitch?

From designer apparel brands to car-makers to real estate developers to home loan providers - everyone's busy gearing up for a slice of the action, as Indian shoppers look to get the biggest bang for their buck.

Ashish Purvankara, MD, Puravankara Group said: "We believe in pushing the customers in buying online rather than meeting in person -This online process is as simple as possible with very less money to block an apartment; there is flexibility and time for choosing - we target to sell 100 units on offer"

The fact that more merchants mean a bigger challenge in terms of technological support is not lost on Google. After all, it does not want its big sale to go the way e-tailer Flipkart's big billion day sale went a few months ago.

According to Rajan Anandan, MD, Google India, when an industry is growing so quickly, there are growing pains. "Sometimes the infra doesn't work, sometimes deliveries are not on time."

"We have worked very hard over the last 2 months so that each of our 450 merchants are ready and out site is capable," he added.

E-tailers like Amazon, Myntra, Snapdeal and Jabong have also jumped on to Google's platform for this event but not Flipkart. This e-tailer has decided to take on Google by holding its own discount festival - the "big app sale". But Google is not worried. Its 14-day road show ahead of this 3-day sale has already received a strong response, exceeding the traction it got for last year's event.