Would look at own retail if FDI rules change: Reebok

Written By Unknown on Selasa, 02 September 2014 | 08.10

It has been 18 months to the Rs 870 crore scam at Reebok India. In these months, the sportswear company has overhauled and restructured its business in India to reposition itself as a fitness goods company. In a chat with CNBC-TV18's Farah Bookwala Vhora, Reebok India's MD, Erick Haskell explains how Reebok's model is evolving further in India with a renewed focus on women consumers, tier 2-3 markets and on the e-commerce platform.


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