Canadian handset manufacturer Blackberry has launched its first device since it entered into a five year agreement with manufacturing giant Foxconn.
Launch of Z3 also marks the entry of Blackberry Maps in India - a feature that has long been missing from the BB10 platform.
Sunil Lalvani Blackberry's India managing director says BB7 devices will continue and BB10 devices will co-exist in a market. There are some devices that we continue to manufacture and roll out from our own operations and there are some that will be rolled out by Foxconn. So as a model both will co-exits in the market.
Foxconn brings in with it speed egility and supply chain efficiency which has helped Blackberry bring down the price of Z3 at Rs 15,990.
Also read: BlackBerry to announce app licensing deal with Amazon
Below is the transcript of Sunil Lalvani with CNBC-TV18s Malvika Jain.
Q: Are you now bullish on India market?
A: Our BB7 devices will continue, BB10 devices will co-exist in the market. There are some devices that we continue to manufacture and roll out from our own operations and there are some devices that will be rolled out by Foxconn. So as a model both will co-exist in the market.
Foxconn brings in speed; agility has brought down the price, because that is where they bring in the supply chain efficiency. So launching this product today, the Z3 device at Rs 15,990 is testimony to the fact that Foxconn is bringing that value and we are able to roll out a product at a fairly aggressive price bracket.
Q: Once upon a time the other strength that BlackBerry used to have was its messenger service but clearly you seem to be losing out on market share to other messenger service providers such as WhatsApp and that could be hitting your revenues despite for the fact that you had delinked the device from the messenger service. So what is the strategy over there, how are you going to regain the lost market share?
A: Our messaging services are different and our business model is different than many other Instant messaging (IM) tools out there in the market. Black Berry Messenger (BBM), the messenger service that we have has always been known for its immediacy, the privacy and the reliability - it is not like if I have met you today and I exchange mobile numbers then I can ping you on BBM, it is only when we exchange pin numbers that we can choose to be connected on BBM.
We respect the end user's privacy and the immediacy and reliability of BBM is associated with the private network that we run globally. Now when we took BBM cross platform we saw huge uptake in the initial days, usage patterns typically grew. Today we have over 150 million downloads of BBM globally, 85 million active users of BBM on a monthly basis.
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