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Spread across 110 acres near Khopoli on the Mumbai-Pune expressway, Manmohan Shetty's Adlabs Imagica is touted to be South Asia's largest theme park. It has 21 tourist attractions and sophisticated technologies, such as the 4D simulation technology. Sixteen of these attractions are ready to use, and the rest will be ready by June.
The rides are designed to recreate experiences from around the world, and will include rides with Indian themes. The park can accommodate 20,000 visitors at a time. Adlabs Entertainment had purchased a total of 300 acres of land for Imagica.
Future plans include developing a 300-room hotel and a water park. The hotel is expected to be operational by December, and the waterpark by June 2014.
The company says it will begin developing the remaining 190 acres only if the response to the current 110 acres is overwhelming. Manmohan Shetty, chairman, Adlabs Entertainment says, "If this works well, we'll expand into an adventure park and other entertainments park only."
Over time, Shetty wants to take his theme park to other cities. As per current plans, hyderabad should get one in 2014. But further expansion will again depend on imagica beaking even in the stipulated 5-6 years
Shetty says, "The expectation is (footfalls of 30 lakh people a year...anywhere between 2 million to 3 million people will see the project through. On paper, this project should dwarf rivals like Mumbai's Esselworld, which has held sway for years now. But experts say Imagica has a tough road ahead.
For one, in times of an economic slowdown, luxury and entertainment spending are the first to go. This will be critical, considering tickets are priced at around Rs 1,250 per person - twice as much as a ticket into Esselworld.
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